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Sids & Kids

Red Nose Day Logo

Red Nose Day - Friday 28th June 2013
Red Nose Day, held annually on the last Friday in June, is the major fundraiser for SIDS and Kids. Funds raised through Red Nose Day activities assist SIDS and Kids in providing vital services and programs to the Australian community.

About SIDS and Kids
SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and to supporting bereaved families.

With nine offices throughout Australia and a National office in Melbourne, SIDS and Kids areas of focus include bereavement support, education, research, national awareness campaigning, advocacy and fundraising.

Who benefits from our services?
SIDS and Kids offer nation-wide free bereavement services to families who have experienced the death of a baby or child during pregnancy, birth, infancy and childhood regardless of the cause.

Each year SIDS and Kids fields thousands of queries through a bereavement support line. Ongoing professional support for families is available 24 hours a day through counselling sessions, after hours counselling, home visits and a range of support groups and events. SIDS and Kids programs are offered free of charge to all family members and friends who need support. For as long as they need them, SIDS and Kids are there!

Since 1990, education initiatives sunch as the SIDS and Kids Safe Sleeping Program have saved the lives of an estimated 7,500 Australian babies. Working with health care professionals, childcare organisations and online support networks, new parents have benefited from the SIDS and Kids Safe Sleeping recommendations. Further information can be found by visiting www.sidsandkids.org.

Why a Red Nose?
In 1988, the Red Nose Day concept was adopted by SIDS and Kids organisations around Australia. The first Red Nose Day was so successful with around a million face noses sold, raising about $1.3 million and substantially increasing awareness of SIDS and Kids and the cause.  Organisers were thrilled with the success and decided to make Red Nose Day a national annual event.

The event has grown and continues to capture the imagination of the Australia public.  Since the beginning, Red Nose Day has contributed a large portion of the funds raised by SIDS and Kids. With a 94 per cent recognition rate in Australia (Quantum research, 2008) the concept of donning a red nose for a day to be silly for a serious cause has expanded to include a range of product and involve celebrities, businesses, vehicles and buildings Australia wide.

Where do Red Nose Day funds go?
Proceeds from Red Nose Day assist SIDS and Kids in providing vital services and programs in your local community including:
• Free ongoing bereavement support and crisis outreach to families and the community following the sudden and unexpected death of a baby, infant or child - 24 hours a day, 365 days a year!
• Education to thousands of parents, carers and health professionals on how to reduce the risk of SIDS and fatal sleeping accidents through our world class, evidence based SIDS and Kids safe sleeping program
• Research into the causes and prevention of sudden and unexpected death of babies during pregnancy, birth, infancy and childhood.

SIDS and Kids Safe Sleeping
Our current health promotion program, SIDS and Kids Safe Sleeping, is evidence-based and provides families, infant carers and health professionals with information about how to reduce the risk of SIDS and fatal sleeping accidents and create a safe sleeping environment for babies. More information on this is available at www.sidsandkids.org. The SIDS and Kids Safe Sleeping program recommends:

• Sleep baby on the back from birth, not on the tummy or side.
• Sleep baby with head and face uncovered.
• Keep baby smoke free before birth and after.
• Provide a safe sleeping environment night and day.
• Sleep baby in their own safe sleeping place in the same room as an adult care-giver for the first six to twelve months.
Breastfeed baby if you can