Royal Flying Doctor Service Victoria

Overview of the Organisation and Event:
The Royal Flying Doctor Service Victoria (RFDS Victoria) is committed to improving the health and wellbeing of people living in rural and remote communities across Victoria. Through a wide range of services, we bring vital healthcare to those who need it most — no matter where they are.

On May 20, 2025, we’re hosting our annual Fly It Forward Day, a powerful Matched Giving campaign where donations made during a 12-hour window are doubled thanks to generous Matchers. That means your $20 donation becomes $40 — instantly doubling your impact and helping us reach more people with lifesaving care.

Why It Matters:
Your support during Fly It Forward Day helps us raise critical funds to deliver urgent medical services and ongoing care to communities that would otherwise go without. With every donation matched, your gift goes twice as far in supporting our highly trained crew to deliver emergency and primary health services to those who live, work, and travel in regional Victoria.

Ritchies’ Incredible Support:
Thanks to the continued generosity of Ritchies and their Community Benefit Program, RFDS Victoria has received over $60,000 in donations — a testament to the incredible power of community giving. These funds have been instrumental in supporting our programs and services, enabling us to continue our mission of delivering high-quality, accessible healthcare to those who need it most.

“Thank you so much for your generous donation. We are so appreciative of your fantastic support.” — RFDS Victoria

How You Can Help:
By shopping at Ritchies, you’re not only helping yourself to great savings — you’re also helping your favourite club, school, or charity through the Community Benefit Program. And on Fly It Forward Day, your donation will go even further.